官宣！2025亚洲授权业卓越大奖入围名单出炉

2025年3月13日，2025亚洲授权业卓越大奖（Licensing International Asian Awards）入围名单正式揭晓。该奖项由国际授权业协会于2013年设立，作为全球授权业卓越大奖在亚洲的延伸，旨在表彰过去一年在亚洲品牌授权市场表现卓越的IP、项目及企业，被公认为是亚洲授权行业的最高奖项。

本年度大奖吸引了全球超过320个项目参评，涵盖娱乐、艺术、文化、体育、游戏等多个领域，充分展现了授权行业的多元活力。今年的参评IP阵容强大，既有迪士尼、花生漫画、小马宝莉、小黄人、海绵宝宝、芝麻街、鱿鱼游戏、飞天小女警、小王子、姆明一族、Miffy、BBC Earth、兰博基尼、可口可乐、珍宝珠等国际知名IP，也不乏Hello Kitty、蜡笔小新、哆啦A梦、赞萌露比、熊出没、超级飞侠、猪猪侠、B.Duck、我不是胖虎、萌芽熊等亚洲本土优秀IP。此外，《死侍与金刚狼》、《玫瑰的故事》、《庆余年2》、《莲花楼》、《头脑特工队2》、《白蛇3：浮生》等影视IP，原神、蛋仔派对、和平精英等游戏IP，以及Jean-Michel Basquiat、 Frida Kahlo、大英博物馆、大都会博物馆、巴黎蓬皮杜艺术中心、苏州博物馆等文化艺术IP的积极参与，进一步凸显了行业的创新驱动力。参评企业覆盖中国、日本、韩国、泰国、菲律宾、印度尼西亚、马来西亚、新加坡以及欧美等十多个国家和地区，展现了亚洲授权市场对全球的广泛辐射力，也标志着该奖项在国际舞台上的影响力实现了显著提升。

本届大奖的评审团由60余位国内外授权行业资深专家及头部企业高管组成，秉持公平、公正、专业的评选标准，对所有参评项目进行了严格评审。最终，共有65项入围提名脱颖而出，即将展开最终角逐。

在线投票通道将于3月17日正式开启，届时业界同仁可通过官方网页参与投票，为喜爱的IP和品牌助力。最终获奖名单将于2025年4月28日在香港举行的颁奖典礼上正式公布，敬请期待。。

2025亚洲授权业卓越大奖入围名单：（以IP或企业的英文名称首字母为序，排名不分先后）

Asian Property of the Year 年度亚洲授权项目

Property – Owner/Agent

B.Duck – Semk Products Limited
Eggy Party – NetEase (Hangzhou) Network Co., Ltd.
GG-Bond – Guangdong Winsing Company Limited
Sanrio Characters – Sanrio (Shanghai) International Trade Co., Ltd. / Alifish
Zanmang Loopy – ICONIX Co., Ltd.

Art/Design/Museum Property of the Year 年度艺术授权项目

Property – Owner/Agent

Jean-Michel Basquiat – Estate of Jean-Michel Basquiat / CAA Brand Management
Leo Lionni’s Friends – Blueandyellow, LLC / Cosmo Merchandising Co., Ltd.
Suzhou Museum – Suzhou Museum / Beijing Qianli Cultural and Creative Co., Ltd.
The British Museum – The British Museum / Alfilo Brands
The Metropolitan Museum of Art – The Metropolitan Museum of Art / Pacific Licensing Studio (Shanghai) Limited

Corporate Brand/Lifestyle Property of the Year 年度企业品牌/时尚生活方式授权项目

Property – Owner/Agent

Chupa Chups – PVM Group / Semk Products Limited
Coca-Cola – The Coca-Cola Company / CAA Brand Management
Hello Kitty 50th Anniversary – Sanrio (Shanghai) International Trade Co., Ltd. / Alifish
Kellogg’s – Kellanova / Cosmo Merchandising Co., Ltd.
Pixar – The Walt Disney Company (China) Limited

Entertainment/Character/Digital Property of the Year 年度娱乐授权项目

Property – Owner/Agent

Crayon Shinchan – Futabasha / Animation International Ltd. (Shanghai)
Deadpool & Wolverine – The Walt Disney Company (China) Limited
Netflix – Squid Game – Netflix, Inc. / CAA Brand Management
Sanrio Characters – Sanrio (Shanghai) International Trade Co., Ltd. / Alifish
Sesame Street – Sesame Workshop / CAA Brand Management

The Newcomer Award 年度新秀奖

Property – Owner/Agent

Eggy Party – NetEase (Hangzhou) Network Co., Ltd.
JOGUMAN – Joguman Studio / Line Friends (Shanghai) Commercial Trade Co., Ltd.
SEALOOK – Million Volt Co., Ltd. / Line Friends (Shanghai) Commercial Trade Co., Ltd.
Suzhou Silk Museum – Suzhou Silk Museum / Beijing Qianli Cultural and Creative Co., Ltd.
White Snake: Afloat – Light Chaser Pictures (Shanghai) Co., Ltd. / Magic Bean Up (Beijing) Consulting Co., Ltd.

Licensed Promotion of the Year 年度授权推广项目

Property – Promotion Name – Owner/Promotion Licensee

Automobili Lamborghini Squadra Corse – Redmi Champion Edition × Automobili Lamborghini Squadra Corse – Automobili Lamborghini S.p.A. / Xiaomi Communications Co., Ltd.
Genshin Impact – Wanda Film × Genshin Impact – Mihoyo / Beijing PiaoPlus E-commerce Co., Ltd.
Marvel Studios’ Deadpool & Wolverine – Best Bubs Burgers – The Walt Disney Company / PERF Restaurants, Inc. (Burger King Philippines)
Miffy – Starbucks × Miffy – Mercis B.V. / Starbucks
Netflix – Squid Game – Est Cola × Netflix – Squid Game – Netflix, Inc. / Thai Drinks Co., Ltd.
Studio Ghibli Exhibition – HEYTEA × Studio Ghibli Exhibition BoboShake – Hayao Miyazaki – Toshio Suzuki / Heytea Shenzhen Enterprise Management Co., Ltd.
The Powerpuff Girls – TKK Fried Chicken – Warner Bros Discovery / TKK International Inc.

Location-Based or Experiential Initiative of the Year 年度场地型娱乐体验授权项目

Property – Program Name – Owner/Venue Partner

Disney, Pixar, Marvel, Star Wars – Disney Toy Expo Thailand 2024 – Central Pattana Public Company Limited / Central World
Disney and Pixar’s Inside Out 2 – Gardens by the Bay’s Children’s Festival featuring Disney and Pixar’s Inside Out 2 – The Walt Disney Company / Gardens by the Bay
Hello Kitty 50th Anniversary – Hello Kitty 50th Anniversary Celebration of Friendship Ticketed Exhibition – Sanrio Southeast Asia Pte. Ltd. / House of Illumination
Hello Kitty 50th Anniversary – Hello Kitty 50th Anniversary Utopian Town mall event and Hello Kitty Street Run – Sanrio Southeast Asia Pte. Ltd. / Lippo Mall Puri
Sanrio Characters – Hi! Sanrio – Sanrio (Shanghai) International Trade Co., Ltd. / Shanghai World Expo Exhibition & Convention Center

Licensee of the Year – Apparel/Footwear/Accessories 年度被授权商 – 服装/鞋履/配饰