2024全球授权业卓越大奖入围名单公布

日前，国际授权业协会正式公布了在全球授权业界享有盛誉的年度活动——2024全球授权业卓越大奖的入围名单，该奖项致力于表彰全球品牌授权行业的杰出成就和创新精神。

这一届大奖国际评审团由来自20多个国家和地区的200位行业专家和企业代表组成，从市场表现、产品创新力、竞争力和跨界影响力等综合纬度对参赛作品进行评选。来自世界各地的800多份参赛作品经过国际评审专家为期数周的严谨评选，最终确定了今年32个奖项类别的197个入围项目。

今年大奖不仅增设了一个新类别 “最佳创意广告”，该奖项旨在表彰那些在广告活动中富有创意和有效地使用授权IP来提升和推广另一个品牌的平面、电台、电视、电影院和户外媒体广告。与此同时，协会还首次推出了“会员选择奖”，该奖项旨在表彰以意想不到的创新方式扩展品牌的授权产品，获奖者由协会全球会员企业投票产生。

“今年全球授权业卓越大奖的入围名单代表了整个行业的非凡创新性，”国际授权业协会主席Maura Regan表示。“从历史悠久的知名品牌到新兴品牌，我们肯定入围者在讲故事、品牌塑造和互动方面的努力，并期待表彰他们的成就。”

最终获奖者名单将于美国太平洋时间5月20日下午5:30在美国内华达州拉斯维加斯卢克索酒店的HyperX电竞馆（HyperX Esports Arena）举行的颁奖典礼上揭晓。值得一提的是，颁奖典礼作为全球历史最悠久、规模最大的授权展——全球授权展·美国站（Licensing Expo）的重要同期活动，该展将于5月21日至23日在美国拉斯维加斯曼德勒湾会议中心举办。

入围名单如下：

最佳创意广告

Best Advertising Campaign Featuring a Licensed Brand

Coca-Cola’s Global “Masterpiece” Campaign – The Coca-Cola Company
CoComelon Toys at Smyths superstores – Smyths Toys Superstores
Comcast/Xfinity Gig Internet – “Red Flags” – Comcast/Xfinity
Discover Imagination – tonies
Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
It’s OK I’m with The AA – The AA (Born Licensing)

最佳授权品牌

Best Brand: Animated

Bluey – Ludo Studio & BBC Studios
Gabby’s Dollhouse – Universal Products & Experiences
Naruto – Shueisha, TV Tokyo, Studio Pierrot
Peanuts – Peanuts Worldwide LLC
Peppa Pig – Hasbro
South Park – Paramount Global

Best Brand: Art, Design, or Museum

Frank Lloyd Wright Foundation (Jewel Branding & Licensing)
Keith Haring (Artestar)
Natural History Museum, London
New York Botanical Garden (Jewel Branding & Licensing)
The Metropolitan Museum of Art (Beanstalk)
V&A

Best Brand: Corporate

Scholl’s – Scholl’s Wellness Company (Brandgenuity)
Girl Scouts of the USA (Earthbound)
Hershey’s – The Hershey Company
Kodak – Eastman Kodak Company
Scotts, Miracle-Gro – The Scotts Company (Seltzer Licensing Group)
United States Postal Service (Global Icons)

Best Brand: Food, Beverage, Restaurant

Cinnabon (Global Channels)
Coca-Cola – The Coca-Cola Company
Entenmann’s – Bimbo Bakeries USA (Brand Central)
M&M’S – Mars Wrigley (Brand Central)
PEEPS – Just Born Quality Confections (Brand Activation Consulting)
Stranger Things Scoops Ahoy – Netflix

Best Brand: Interactive or Digital Brand

Bored of Directors – NFIP Holdings (Brand Central)
Chefclub
emoji – The Iconic Brand – emoji company GmbH (Retail Monster)
Five Nights At Freddy’s – Scott Games (Striker Entertainment)
Minecraft – Microsoft (CAA Brand Management & Merchantwise)
Sonic the Hedgehog – SEGA

Best Brand: Live Action

Disney The Little Mermaid – The Walt Disney Company
Monster Jam! – Feld Entertainment
Ted Lasso – Warner Bros. Discovery
Teletubbies – WildBrain
Yellowstone – Paramount Global

Best Brand: Music Artist, Celebrity, or Fashion

Drew & Jonathan – Scott Brothers Global
Gloria Vanderbilt – One Jeanswear Group (The Brand Liaison)
Grateful Dead – Warner Music Experience
Laura Ashley – Gordon Brothers
MARTHA STEWART – MARQUEE BRANDS

Best Brand: Publishing, Stationery, or Social Expression

Afro Unicorn – April Showers (Retail Monster)
Black Paper Party (Brand Central)
Crayola
Seuss – Dr. Seuss Enterprises
Moomin – Moomin Characters Oy Ltd (Rights & Brands)
Strawberry Shortcake – WildBrain
World of Eric Carle/Very Hungry Caterpillar – Penguin Random House (The Joester Loria Group)

Best Brand: Sports, eSports, or Collegiate

24H LE MANS – Automobile Club de l’Ouest (IMG)
Formula 1
NASCAR
NFLPA
Polo Assn. – USPA Global
Yale University (ASPIRE by WildBrain CPLG)

Best Brand: Toy

Barbie – Mattel
NERF – Hasbro
Squishmallows – Jazwares
TRANSFORMERS – Hasbro

最佳合作奖

Best Collaboration: Hardlines or Packaged Goods

Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
Krispy Kreme x Elf
LEGO x PAC-MAN
Montblanc x Van Gogh Museum (TBR The Brand Residence GmbH)
Pringles x The Caviar Co. (Beanstalk)
Rubik’s Cube x Stranger Things
Ted Lasso x Jeni’s Ice Cream

Best Collaboration: Softlines

Frank Lloyd Wright x New Balance x Kith (Jewel Branding & Licensing)
Kenneth Cole x Sesame Street
Marvel x Christian Louboutin
Squishmallows x H&M
Swatch x Jean-Michel Basquiat (Artestar)
The Met x Todd Snyder (Beanstalk)
Tommy Jeans x Keith Haring (Artestar)

最佳娱乐体验授权项目

Best Experiential or Location-Based Initiative

Hasbro Gaming at Changi Airport – Q’s Advertising Pte Ltd (Pacific Licensing Studio Pte Ltd)
KISS New York City Takeover – Pop Up Mob; Modern English; Tactical Manoeuvre; Alex Coletti Productions (Bravado)
Paris by Emily – Dharma
Pokémon x Van Gogh Museum
Shrek x Airbnb
Snoopy x Mega Adventure – First Asia Realty Development Company (WildBrain CPLG)
Squid Game: The Trials – Superfly
The Friends Experience: The One in Melbourne (Original X Productions)

最佳授权推广项目

Best Licensed Promotion

7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd)
Lviv Croissants x MAVKA – Lviv Croissants (Nerd Agency)
Paddington at Langham Hotels – Langham Hospitality Group (CAA Brand Management)
Peanuts x Kellogg’s – Kellogg’s
Squishmallows x McDonald’s Happy Meal Program – Jazwares, McDonald’s

最佳授权产品

Best Product: Apparel, Footwear, or Accessories for Corporate Brands

Eastpak – Van Gogh Museum
FILA Golf – McLAREN (CAA Brand Management)
Loungefly – McDonald’s (The Joester Loria Group)
Modern Works – Kodak
Nowhere Co., Ltd. – Coca-Cola (itochu fashion system)
Over The Pitch – Coca-Cola (CAA Brand Management)
PacSun – The Met (Beanstalk)
Uniqlo – MoMA, PAC-MAN, Katamari Damacy, SimCity 2000, Space Invaders, TETRIS

Best Product: Apparel, Footwear, or Accessories for Entertainment Brands

Adidas – The Simpsons
AKILA – The Beatles (Bravado)
Anya Hindmarch – Mr. Potato Head
Crocs – Shrek
Eton Shirts – The Beatles (Rights & Brands)
GUCCI – Gremlins
Pandora A/S – Game of Thrones (Nordic Licensing Company A/S)

Best Product: Appliances, Housewares, or Electronics for Corporate Brands

Aristocrat Gaming – NFLPA
ByTech – Bugatti (IMG)
Car Off Shore S.r.l. – FIAT 500 (IMG)
Cloth & Company – Bendolph, Bennett, Pettway & Wilson (Artists Rights Society)
Custom Accessories – Dr. Scholl’s (Brandgenuity)
Muli – Museum of Fine Arts, Boston (Alfilo Brands)
Samsung – The Met, The V&A, and Van Gogh Museum

Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands

Dalstrong – Batman
Davolink – Minions
Dragon Glassware – Barbie (Ann McNeill)
Stern Pinball, Inc. – JAWS
Thai Honda Co.,Ltd. – Minions (Pacific Licensing Studio Pte Ltd)
Xiaomi Communications Co., Ltd. – Harry Potter
Zara – Peanuts (WildBrain CPLG)

Best Product: Food or Beverage for Corporate Brands

B&G Foods – Buffalo Trace, Fireball, Southern Comfort (Brandgenuity)
Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
Frankford Candy LLC – Kraft Mac & Cheese, Oscar Mayer, Lunchables, Claussen, Bagel Bites (Brand Central)
GS Retail – Netflix
Namyang – Mentos (Infiniss)

Best Product: Food or Beverage for Entertainment Brands

Athletic Brewing – The Witcher
Brach’s – Friends
Brewdog – Elf
FoodStory Brands – Yellowstone
Treasury Wine Estates – Universal Monsters
Witor’s – Bridgerton
Witor’s – Harry Potter

Best Product: Health & Beauty

Hismile – Wonka
Kmed – Sex Education
Mad Beauty – Disney100
Premier Brands of America, Inc. – Arm and Hammer
Viking Brand – Route 66 (Ispartner)

Best Product: Home Decor

Crown Baccara – Bridgerton (CAA Brand Management)
Eichholtz – The Met (Beanstalk)
Bloom’s – Crayola Flowers
Paladone Products – Barbie
Select Blinds USA – V&A
ZeWood – The Hobbit: An Unexpected Journey

Best Product: Interactive or Digital Product

Actionary: The Conqueror – Scooby Doo
Apple – Peanuts
Borderleap – Van Gogh Museum (Licensing Link, UK)
Faurecia Aptoide, Mercedes-Benz – Angry Birds (IMG)
Tafi/Coinbase – Coca-Cola

Best Product: Publishing, Social Expression, or Back-to-School

Compactor – Mentos (Destra)
Insight Editions – The Beatles (Bravado)
Moleskine – Van Gogh Museum (Art Studio 3, Italy)
MONTEGRAPPA – Warner Bros Discovery
Random House – Bridgerton
Scholastic – Harry Potter

Best Product: Toys, Games, Novelties, or Role Play (ages 0-8)

Clementoni S.p.A. – Disney Baby, Disney Classics
Fashion Angels – Me and The Bees (The Brand Liaison)
com – Disney Pixar
Melissa & Doug – National Park Foundation
WowWee – MONOPOLY

Best Product: Toys, Games, Novelties, or Role Play (ages 8+)

Big Potato Games – U.S. Postal Inspection Service (Global Icons)
Hasbro – Barbie
Hot Toys – John Wick (IMG)
Märklin – Van Gogh Museum (TBR The Brand Residence GmbH)
Ruz – Peanuts
The LEGO Group – Disney

最佳零售商

Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands

AEROPOSTALE – Coca-Cola
Allkinds – Chupa Chups (Asembl Brands)
Kohl’s – Crayola (Retail Monster)
Peter Alexander – Moulin Rouge (Asembl Brands)
Primark – Dr. Seuss Enterprises
Ripley – Bored of Directors (Brand Central & The Business Hub)

Best Retailer: Entertainment Brands

Bloomingdale’s – Wonka
Hamleys – Wizarding World
Miniso Development Hong Kong Ltd./ Miniso (Guangzhou) Co., Ltd. – Peanuts (WildBrain CPLG)
Miniso Group Holding Limited – Sanrio Characters (Alifish)
Rinascente: Roma tritone – Pokémon
The Natural History Museum, London – Jurassic Park 30th Anniversary
Walmart – Kids Apparel Spinners
Williams Sonoma – Bridgerton

最佳可持续发展倡议奖

Best Sustainability Initiative

Delipap – Moomin (Rights & Brands)
GROUNDTRUTH – Ed Stafford (Brandgenuity)
Minions x Bottled Water
Narwhal Ocean Research Center – ERDOS (Alfilo Brands)
Recycle to Read x Tesco
The Landmark Project – National Wildlife Federation (Jewel Branding & Licensing)

会员选择奖

Members’ Choice Award

Barbie x Zara
BISSELL – Eggo
Lick x Heinz
LiQ – Malibu (ASPIRE by WildBrain CPLG)
oVertone x Franzia
Peaky Blinders Live Performances – Immersive Everywhere, Rambert Ballet Company
Seda & Princess Tiana – Seda
The Ice Cream Project by Anya Hindmarch