2024全球授权业卓越大奖入围名单公布

日前，国际授权业协会正式公布了在全球授权业界享有盛誉的年度活动——2024全球授权业卓越大奖的入围名单，该奖项致力于表彰全球品牌授权行业的杰出成就和创新精神。

这一届大奖国际评审团由来自20多个国家和地区的200位行业专家和企业代表组成，从市场表现、产品创新力、竞争力和跨界影响力等综合纬度对参赛作品进行评选。来自世界各地的800多份参赛作品经过国际评审专家为期数周的严谨评选，最终确定了今年32个奖项类别的197个入围项目。

今年大奖不仅增设了一个新类别 “最佳创意广告”，该奖项旨在表彰那些在广告活动中富有创意和有效地使用授权IP来提升和推广另一个品牌的平面、电台、电视、电影院和户外媒体广告。与此同时，协会还首次推出了“会员选择奖”，该奖项旨在表彰以意想不到的创新方式扩展品牌的授权产品，获奖者由协会全球会员企业投票产生。

“今年全球授权业卓越大奖的入围名单代表了整个行业的非凡创新性，”国际授权业协会主席Maura Regan表示。“从历史悠久的知名品牌到新兴品牌，我们肯定入围者在讲故事、品牌塑造和互动方面的努力，并期待表彰他们的成就。”

最终获奖者名单将于美国太平洋时间5月20日下午5:30在美国内华达州拉斯维加斯卢克索酒店的HyperX电竞馆（HyperX Esports Arena）举行的颁奖典礼上揭晓。值得一提的是，颁奖典礼作为全球历史最悠久、规模最大的授权展——全球授权展·美国站（Licensing Expo）的重要同期活动，该展将于5月21日至23日在美国拉斯维加斯曼德勒湾会议中心举办。

入围名单如下：

最佳创意广告

Best Advertising Campaign Featuring a Licensed Brand

• Coca-Cola’s Global “Masterpiece” Campaign – The Coca-Cola Company
• CoComelon Toys at Smyths superstores – Smyths Toys Superstores
• Comcast/Xfinity Gig Internet – “Red Flags” – Comcast/Xfinity
• Discover Imagination – tonies
• Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
• It’s OK I’m with The AA – The AA (Born Licensing)

最佳授权品牌

Best Brand: Animated

• Bluey – Ludo Studio & BBC Studios
• Gabby’s Dollhouse – Universal Products & Experiences
• Naruto – Shueisha, TV Tokyo, Studio Pierrot
• Peanuts – Peanuts Worldwide LLC
• Peppa Pig – Hasbro
• South Park – Paramount Global

Best Brand: Art, Design, or Museum

• Frank Lloyd Wright Foundation (Jewel Branding & Licensing)
• Keith Haring (Artestar)
• Natural History Museum, London
• New York Botanical Garden (Jewel Branding & Licensing)
• The Metropolitan Museum of Art (Beanstalk)
• V&A

Best Brand: Corporate

• Scholl’s – Scholl’s Wellness Company (Brandgenuity)
• Girl Scouts of the USA (Earthbound)
• Hershey’s – The Hershey Company
• Kodak – Eastman Kodak Company
• Scotts, Miracle-Gro – The Scotts Company (Seltzer Licensing Group)
• United States Postal Service (Global Icons)

Best Brand: Food, Beverage, Restaurant

• Cinnabon (Global Channels)
• Coca-Cola – The Coca-Cola Company
• Entenmann’s – Bimbo Bakeries USA (Brand Central)
• M&M’S – Mars Wrigley (Brand Central)
• PEEPS – Just Born Quality Confections (Brand Activation Consulting)
• Stranger Things Scoops Ahoy – Netflix

Best Brand: Interactive or Digital Brand

• Bored of Directors – NFIP Holdings (Brand Central)
• Chefclub
• emoji – The Iconic Brand – emoji company GmbH (Retail Monster)
• Five Nights At Freddy’s – Scott Games (Striker Entertainment)
• Minecraft – Microsoft (CAA Brand Management & Merchantwise)
• Sonic the Hedgehog – SEGA

Best Brand: Live Action

• Disney The Little Mermaid – The Walt Disney Company
• Monster Jam! – Feld Entertainment
• Ted Lasso – Warner Bros. Discovery
• Teletubbies – WildBrain
• Yellowstone – Paramount Global

Best Brand: Music Artist, Celebrity, or Fashion

• Drew & Jonathan – Scott Brothers Global
• Gloria Vanderbilt – One Jeanswear Group (The Brand Liaison)
• Grateful Dead – Warner Music Experience
• Laura Ashley – Gordon Brothers
• MARTHA STEWART – MARQUEE BRANDS

Best Brand: Publishing, Stationery, or Social Expression

• Afro Unicorn – April Showers (Retail Monster)
• Black Paper Party (Brand Central)
• Crayola
• Seuss – Dr. Seuss Enterprises
• Moomin – Moomin Characters Oy Ltd (Rights & Brands)
• Strawberry Shortcake – WildBrain
• World of Eric Carle/Very Hungry Caterpillar – Penguin Random House (The Joester Loria Group)

Best Brand: Sports, eSports, or Collegiate

• 24H LE MANS – Automobile Club de l’Ouest (IMG)
• Formula 1
• NASCAR
• NFLPA
• Polo Assn. – USPA Global
• Yale University (ASPIRE by WildBrain CPLG)

Best Brand: Toy

• Barbie – Mattel
• NERF – Hasbro
• Squishmallows – Jazwares
• TRANSFORMERS – Hasbro

最佳合作奖

Best Collaboration: Hardlines or Packaged Goods

• Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
• Krispy Kreme x Elf
• LEGO x PAC-MAN
• Montblanc x Van Gogh Museum (TBR The Brand Residence GmbH)
• Pringles x The Caviar Co. (Beanstalk)
• Rubik’s Cube x Stranger Things
• Ted Lasso x Jeni’s Ice Cream

Best Collaboration: Softlines

• Frank Lloyd Wright x New Balance x Kith (Jewel Branding & Licensing)
• Kenneth Cole x Sesame Street
• Marvel x Christian Louboutin
• Squishmallows x H&M
• Swatch x Jean-Michel Basquiat (Artestar)
• The Met x Todd Snyder (Beanstalk)
• Tommy Jeans x Keith Haring (Artestar)

最佳娱乐体验授权项目

Best Experiential or Location-Based Initiative

• Hasbro Gaming at Changi Airport – Q’s Advertising Pte Ltd (Pacific Licensing Studio Pte Ltd)
• KISS New York City Takeover – Pop Up Mob; Modern English; Tactical Manoeuvre; Alex Coletti Productions (Bravado)
• Paris by Emily – Dharma
• Pokémon x Van Gogh Museum
• Shrek x Airbnb
• Snoopy x Mega Adventure – First Asia Realty Development Company (WildBrain CPLG)
• Squid Game: The Trials – Superfly
• The Friends Experience: The One in Melbourne (Original X Productions)

最佳授权推广项目

Best Licensed Promotion

• 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd)
• Lviv Croissants x MAVKA – Lviv Croissants (Nerd Agency)
• Paddington at Langham Hotels – Langham Hospitality Group (CAA Brand Management)
• Peanuts x Kellogg’s – Kellogg’s
• Squishmallows x McDonald’s Happy Meal Program – Jazwares, McDonald’s

最佳授权产品

Best Product: Apparel, Footwear, or Accessories for Corporate Brands

• Eastpak – Van Gogh Museum
• FILA Golf – McLAREN (CAA Brand Management)
• Loungefly – McDonald’s (The Joester Loria Group)
• Modern Works – Kodak
• Nowhere Co., Ltd. – Coca-Cola (itochu fashion system)
• Over The Pitch – Coca-Cola (CAA Brand Management)
• PacSun – The Met (Beanstalk)
• Uniqlo – MoMA, PAC-MAN, Katamari Damacy, SimCity 2000, Space Invaders, TETRIS

Best Product: Apparel, Footwear, or Accessories for Entertainment Brands

• Adidas – The Simpsons
• AKILA – The Beatles (Bravado)
• Anya Hindmarch – Mr. Potato Head
• Crocs – Shrek
• Eton Shirts – The Beatles (Rights & Brands)
• GUCCI – Gremlins
• Pandora A/S – Game of Thrones (Nordic Licensing Company A/S)

Best Product: Appliances, Housewares, or Electronics for Corporate Brands

• Aristocrat Gaming – NFLPA
• ByTech – Bugatti (IMG)
• Car Off Shore S.r.l. – FIAT 500 (IMG)
• Cloth & Company – Bendolph, Bennett, Pettway & Wilson (Artists Rights Society)
• Custom Accessories – Dr. Scholl’s (Brandgenuity)
• Muli – Museum of Fine Arts, Boston (Alfilo Brands)
• Samsung – The Met, The V&A, and Van Gogh Museum

Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands

• Dalstrong – Batman
• Davolink – Minions
• Dragon Glassware – Barbie (Ann McNeill)
• Stern Pinball, Inc. – JAWS
• Thai Honda Co.,Ltd. – Minions (Pacific Licensing Studio Pte Ltd)
• Xiaomi Communications Co., Ltd. – Harry Potter
• Zara – Peanuts (WildBrain CPLG)

Best Product: Food or Beverage for Corporate Brands 

• B&G Foods – Buffalo Trace, Fireball, Southern Comfort (Brandgenuity)
• Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
• Frankford Candy LLC – Kraft Mac & Cheese, Oscar Mayer, Lunchables, Claussen, Bagel Bites (Brand Central)
• GS Retail – Netflix
• Namyang – Mentos (Infiniss)

Best Product: Food or Beverage for Entertainment Brands

• Athletic Brewing – The Witcher
• Brach’s – Friends
• Brewdog – Elf
• FoodStory Brands – Yellowstone
• Treasury Wine Estates – Universal Monsters
• Witor’s – Bridgerton
• Witor’s – Harry Potter

Best Product: Health & Beauty

• Hismile – Wonka
• Kmed – Sex Education
• Mad Beauty – Disney100
• Premier Brands of America, Inc. – Arm and Hammer
• Viking Brand – Route 66 (Ispartner)

Best Product: Home Decor

• Crown Baccara – Bridgerton (CAA Brand Management)
• Eichholtz – The Met (Beanstalk)
• Bloom’s – Crayola Flowers
• Paladone Products – Barbie
• Select Blinds USA – V&A
• ZeWood – The Hobbit: An Unexpected Journey

Best Product: Interactive or Digital Product 

• Actionary: The Conqueror – Scooby Doo
• Apple – Peanuts
• Borderleap – Van Gogh Museum (Licensing Link, UK)
• Faurecia Aptoide, Mercedes-Benz – Angry Birds (IMG)
• Tafi/Coinbase – Coca-Cola

Best Product: Publishing, Social Expression, or Back-to-School  

• Compactor – Mentos (Destra)
• Insight Editions – The Beatles (Bravado)
• Moleskine – Van Gogh Museum (Art Studio 3, Italy)
• MONTEGRAPPA – Warner Bros Discovery
• Random House – Bridgerton
• Scholastic – Harry Potter

Best Product: Toys, Games, Novelties, or Role Play (ages 0-8) 

• Clementoni S.p.A. – Disney Baby, Disney Classics
• Fashion Angels – Me and The Bees (The Brand Liaison)
• com – Disney Pixar
• Melissa & Doug – National Park Foundation
• WowWee – MONOPOLY

Best Product: Toys, Games, Novelties, or Role Play (ages 8+)

• Big Potato Games – U.S. Postal Inspection Service (Global Icons)
• Hasbro – Barbie
• Hot Toys – John Wick (IMG)
• Märklin – Van Gogh Museum (TBR The Brand Residence GmbH)
• Ruz – Peanuts
• The LEGO Group – Disney

最佳零售商

Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands

• AEROPOSTALE – Coca-Cola
• Allkinds – Chupa Chups (Asembl Brands)
• Kohl’s – Crayola (Retail Monster)
• Peter Alexander – Moulin Rouge (Asembl Brands)
• Primark – Dr. Seuss Enterprises
• Ripley – Bored of Directors (Brand Central & The Business Hub)

Best Retailer: Entertainment Brands

• Bloomingdale’s – Wonka
• Hamleys – Wizarding World
• Miniso Development Hong Kong Ltd./ Miniso (Guangzhou) Co., Ltd. – Peanuts (WildBrain CPLG)
• Miniso Group Holding Limited – Sanrio Characters (Alifish)
• Rinascente: Roma tritone – Pokémon
• The Natural History Museum, London – Jurassic Park 30th Anniversary
• Walmart – Kids Apparel Spinners
• Williams Sonoma – Bridgerton

最佳可持续发展倡议奖

Best Sustainability Initiative

• Delipap – Moomin (Rights & Brands)
• GROUNDTRUTH – Ed Stafford (Brandgenuity)
• Minions x Bottled Water
• Narwhal Ocean Research Center – ERDOS (Alfilo Brands)
• Recycle to Read x Tesco
• The Landmark Project – National Wildlife Federation (Jewel Branding & Licensing)

会员选择奖

Members’ Choice Award

• Barbie x Zara
• BISSELL – Eggo
• Lick x Heinz
• LiQ – Malibu (ASPIRE by WildBrain CPLG)
• oVertone x Franzia
• Peaky Blinders Live Performances – Immersive Everywhere, Rambert Ballet Company
• Seda & Princess Tiana – Seda
• The Ice Cream Project by Anya Hindmarch

最佳授权服务供应商

Most Impactful Service Provider

• Dependable Solutions
• Fabacus
• MyMediabox
• Octane5
• Pottick Law / Protect for Success