中国企业获奖!2024全球授权业卓越大奖获奖名单揭晓
美国当地时间5月20日,国际授权业协会(Licensing International)在拉斯维加斯举办了2024全球授权业卓越大奖颁奖典礼,正式揭晓了今年各个奖项的最终获奖名单。现场数百名来自世界各地的授权业界人士齐聚一堂,一起见证了荣誉诞生。
随着社会的发展和人们环保意识的增强,环保与可持续发展成为了各行各业的重要议题,授权行业也不例外。其中,专注于全球文化艺术IP授权及运营的中国企业——品源文华联合鄂尔多斯羊绒集团精心打造的“鄂尔多斯1980×亿角鲸「极境之境」系列”今年荣获 “最佳可持续发展倡议奖”,是本届唯一获得大奖的中国企业。
据统计,今年大奖共收到800多份参赛作品,由来自20多个国家和地区的200名评委组成的全球专家评审团参与评审。经过激烈角逐,共有32个项目在197个入围项目中脱颖而出,斩获本年度大奖。
本届颁奖典礼由Cakewalk Entertainment创始人兼首席执行官George Leon和La Panadería总裁兼首席执行官Maca Rotter主持,并获得阿里鱼、InSpirit Designs、Jazwares、SEGA 和 Stumble Guys五家全球知名企业的大力赞助。
活动现场,国际授权业协会主席Maura Regan女士对出席此次活动的业内同仁表示欢迎,并对所有获奖者和入围者表示祝贺和鼓励。“2024全球授权业卓越大奖的获奖者代表了全球品牌授权行业无限的创造力、独创性和才华,” Maura Regan女士说道。“我们祝贺今年的获奖者,他们善于以令人兴奋和独特的方式将世界上最受喜爱的IP和品牌带给消费者。”
全球授权业卓越大奖(Licensing International Excellence Awards)由国际授权业协会设立于1986年,该奖项每年评选一次,旨在表彰全球授权领域具有卓越表现的品牌、产品、项目及企业,被誉为授权行业的“奥斯卡奖”。此次颁奖典礼的成功举办,不仅是对获奖者的肯定和表彰,也是全球授权行业繁荣与活力的缩影,还为广大业界人士提供了一个交流学习的平台。相信在未来的日子里,会有更多优秀IP和品牌的创新成果涌现出来,为推动全球授权行业的发展注入新的活力。
2024全球授权业卓越大奖获奖名单
最佳授权品牌
Best Brand: Animated
Bluey – Ludo Studio & BBC Studios
Best Brand: Art, Design, or Museum
V&A
Best Brand: Corporate
United States Postal Service (Global Icons)
Best Brand: Food, Beverage, Restaurant
M&M’S – Mars Wrigley (Brand Central)
Best Brand: Interactive or Digital Brand
Chefclub
Best Brand: Live Action
Ted Lasso – Warner Bros. Discovery
Best Brand: Music Artist, Celebrity, or Fashion
Grateful Dead – Warner Music Experience
Best Brand: Publishing, Stationery, or Social Expression
Moomin – Moomin Characters Oy Ltd (Rights & Brands)
Best Brand: Sports, eSports, or Collegiate
NASCAR
Best Brand: Toy
Barbie – Mattel
最佳授权产品
Best Product: Apparel, Footwear, or Accessories for Corporate Brands
Loungefly – McDonald’s (The Joester Loria Group)
Best Product: Apparel, Footwear, or Accessories for Entertainment Brands
GUCCI – Gremlins
Best Product: Appliances, Housewares, or Electronics for Corporate Brands
Car Off Shore S.r.l. – FIAT 500 (IMG)
Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands
Dalstrong – Batman
Best Product: Food or Beverage for Corporate Brands
Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
Best Product: Food or Beverage for Entertainment Brands
FoodStory Brands – Yellowstone
Best Product: Health & Beauty
Hismile – Wonka
Best Product: Home Decor
Eichholtz – The Met (Beanstalk)
Best Product: Interactive or Digital Product
Apple – Peanuts
Best Product: Publishing, Social Expression, or Back-to-School
Moleskine – Van Gogh Museum (Art Studio 3, Italy)
Best Product: Toys, Games, Novelties, or Role Play (ages 0-8)
Fun.com – Disney Pixar
Best Product: Toys, Games, Novelties, or Role Play (ages 8+)
Big Potato Games – U.S. Postal Inspection Service (Global Icons)
最佳创意广告
Best Advertising Campaign Featuring a Licensed Brand
Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
最佳合作奖
Best Collaboration: Hardlines or Packaged Goods
Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
Best Collaboration: Softlines
Swatch x Jean – Michel Basquiat (Artestar)
最佳授权推广项目
Best Licensed Promotion
7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd)
最佳娱乐体验授权项目
Best Experiential or Location-Based Initiative
Shrek x Airbnb
最佳零售商
Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands
Kohl’s – Crayola (Retail Monster)
Best Retailer: Entertainment Brands
Williams Sonoma – Bridgerton
最佳可持续发展倡议奖
Best Sustainability Initiative
ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)
会员选择奖
Members’ Choice Award
Barbie x Zara
最佳授权服务供应商
Most Impactful Service Provider
Dependable Solutions