2020全球授权业卓越大奖入围名单出炉

当地时间4月7日，国际授权业协会在美国纽约公布了2020全球授权业卓越大奖入围名单。其中175个来自世界各地的卓越品牌、产品及企业脱颖而出，将角逐这个在全球授权领域最负盛名的奖项。而中国的华强方特、天猫、海尔、品源文华、羚邦集团等企业也荣登榜单。

今年共收到来自22个国家和地区的超过600个项目提名，经过由来自20个国家和地区的152名高管组成的评审团严格的评估、筛选，从中选出175个入围项目。

国际授权业协会主席Maura Regan表示，“这些优秀的入围项目不仅真正代表了全球授权社区，也充分展示了我们行业DNA中的创造力和创新力。在疫情下的艰难时刻，希望以此为契机能为业界带来更多鼓励和支持。”

在线投票系统将在下周正式上线，投票以企业为单位，每家会员企业限投一票。颁奖盛典将于2020全球授权展·美国站期间举办，并在全球业界人士的见证下揭晓最后的获奖者。

完整入围名单如下：

BEST LICENSED PRODUCTS最佳授权产品

Apparel / Footwear / Accessories 服装/鞋类/配饰

COMPANY – PROPERTY / PRODUCT

Água de Coco 巴西泳装品牌 – Coca-Cola Beach Wear 可口可乐海滩装

Black Milk Clothing 澳大利亚高街品牌 – Harry Potter Collection 哈利·波特系列

Coco de Mer 伦敦内衣品牌 – V&A Luxury Lingerie & Nightwear

People Tree 英国有机服饰品牌 – V&A (Mary Quant) Line

Peter Alexander 澳大利亚睡衣品牌 – Harry Potter Sleepwear 哈利·波特睡衣

Puma – Sesame Street Range 彪马×芝麻街系列

Sahinler – emoji® Capsule Collection

Vans – David Bowie Line 范斯×大卫·鲍伊系列

Vans – Shark Week Line 范斯×鲨鱼周系列

 

Appliances, Automotive, Housewares 家用电器/汽车用品/家居用品

COMPANY – PROPERTY / PRODUCT

Bullit Mobile Ltd – Caterpillar “Cat” Smartphone 卡特彼勒Cat智能手机

Cuisinart 美国厨房家电品牌 – Tasty Kitchen Electrics

ezpz – Sesame Street All-in-one-Placemat 芝麻街主题一体式餐盘垫

Haier COSMOPLAT – YIHE Fairyland (Summer Palace) Kitchen & Bathroom Fixtures 海尔×大白颐和仙境系列厨卫套装

Personalized Plates Queensland – emoji® License Plates

Pro-Ject Audio Systems – The Beatles Turntable 披头士黑胶唱盘

Stern Pinball Inc – The Beatles Pinball 披头士弹珠机

 

Toys, Games, Novelties 0-8yr 玩具/游戏/新奇礼品 (0至8岁)

COMPANY – PROPERTY / PRODUCT

Bonkers Toys – Ryan’s World Cap’n Ryan’s Mega Mystery Treasure Chest

Bright Stars – Sesame Street Baby Toy Collection 芝麻街玩具藏品系列

Giochi Preziosi – Frozen 2 Whisper & Glow 冰雪奇缘2悄悄话发光娃娃

Kid Trax – Paw Patrol Rubble’s Digger 汪汪队立大功挖掘机玩具

Mattel – Jurassic World Destroy ‘N Devour Indominus Rex 美泰侏罗纪世界暴虐霸王龙可发声恐龙模型

Mattel – Toy Story 4 Range 美泰×玩具总动员４系列

Sakar – Paw Patrol 3-D Scooters 汪汪队立大功摩托车

Spinmaster – DreamWorks Dragons “Hatching Toothless” 驯龙高手无牙仔手办

WowWee – Pinkfong Baby Shark Song Puppets w/ Tempo Control 碰碰狐鲨鱼宝宝毛绒玩具

 

Apps, Software, Video Games应用程序/软件/视频游戏

COMPANY – PROPERTY / PRODUCT

Epic Games – Fortnite cross-console POSA

PBS Kids – Dr. Seuss App 苏斯博士应用

Salesforce – Salesforce Einstein 爱因斯坦语音助手

Samsung Galaxy (Brazil) – Hello Kitty smartphone Themes 凯蒂猫智能手机主题

Steel Wool Games – Five Nights at Freddy’s VR: Help Wanted《玩具熊的五夜后宫VR：需要帮助》

Story Toys / Touch Press – Lego DUPLO World App 乐高得宝世界应用

Walmart / Buzzfeed – Tasty Online Grocery Pickup 美味在线杂货店

Weyo Pty Ltd – The Wiggles App

 

Food & Beverage 食品/饮料

COMPANY – PROPERTY / PRODUCT

The Coca-Cola Company / Ferrero – Tic Tac Coca Cola（Tic Tac 可口可乐薄荷糖）

Cookies United – Oreo Gingerbread House Kit 奥利奥姜饼屋套盒

Harrogate Tipple Ltd – Downton Abbey Gin & Whiskey 唐顿庄园杜松子酒和威士忌系列

Mondelēz / Oreo – Game of Thrones Oreos 《权利的游戏》x 奥利奥饼干

Nestlé Ice Cream 雀巢®雪糕 – Iced Baileys Ice Cream

Tea Forté- New York Botanical Garden Jardin Collection

Tingyi-Asahi 康师傅公司 – Boonie Bears Water 熊出没 x 康师傅熊熊水

Twinings – V&A William Morris Tea 川宁 × V&A博物馆威廉·莫里斯红茶

 

Health & Beauty Aids 美容保健品

COMPANY – PROPERTY / PRODUCT

Lipsmacker – Crayola Lip Care Line 绘儿乐护唇膏

Mad Beauty Ltd – Disney Villains Bath & Beauty Range 迪士尼大反派彩妆系列

Murdock London – Peaky Blinders Shave & Grooming Range

Peaches & Cream – Pink Panther Pigment Line

Perfect Diary – The Metropolitan Museum of Art, Royal Camp Lipstick Line 完美日记×大都会艺术博物馆「皇家口红」系列

Shiseido – V&A Beauty Range 资生堂×V&A博物馆彩妆系列

Sally Hansen – Jelly Belly Nail Care 吉力贝指甲油

 

Home Décor 家居装饰

COMPANY – PROPERTY / PRODUCT

Beast – The Little Prince Giftware, Tableware and Bedding 野兽派小王子梦想家系列

Ecology by CWM Homewares – May Gibbs Homewares Collection

Dreamtex Ltd – National Geographic Recycled Bedding 国家地理环保床上用品系列

Jay Franco & Sons Inc – Harley & Ivy Designs & The Little Mermaid Home Collection for Teens

Larousse – Peaky Blinders Drinkware & Giftware Range

Little Greene 英国涂料制造商 – National Trust Paint Range

Selamat – Morris & Co. Indoor/Outdoor Furniture, Lighting & Home Décor Collection

Skechers USA Inc – BOBS for DOGS Pet Accessory Range

Viacom CBS – SpongeBob SquarePants Modernica Furniture Line 海绵宝宝×Modernica家具系列

 

Publishing, Back-to-School 出版/返校季

COMPANY – PROPERTY / PRODUCT

Carlton Books – Rubik’s Puzzle Book

Clarkson Potter – MasterChef Junior Bakes! Cookbook 小小厨神烘焙食谱

Crane Stationery – Downton Abbey Stationery Collection 唐顿庄园文具系列

IDW Publishing – Rick & Morty vs Dungeon & Dragons Graphic Novel

Party City – Pantone’s 2019 Color of the Year Partygoods & Tableware

Penguin Random House – Tasty Dessert & Tasty Everyday Cookbooks

Quirk Books – William Shakespeare ‘Get Thee Back to the Future” Mash-Up

Random House Children’s Books – Dr Seuss’s Horse Museum 苏斯博士的马博物馆

UHU – Smiley UHU Limited Edition Glue Stick

 

Toys, Games, Novelties 8+ 玩具/游戏/新奇礼品（8岁以上）

COMPANY – PROPERTY / PRODUCT

Bandai – Warhammer 40,000 Primaris Intercessor Action Figure

Funko Games – Harry Potter Funkoverse Board Game

Hasbro / Nerf – Fortnite Blaster Range《堡垒之夜》NERF枪系列

Jazwares – Fortnite Battle Bus Drone

Lagoon Group – Professor Rubik Games & Puzzles Range

Lego – Stranger Things Lego Set 乐高×《怪奇物语》联名套装

Mattel – Ziggy Stardust “Barbie as Bowie” Doll 美泰大卫·鲍伊版芭比娃娃

Orientavida – E.T. eco-ethical Denim Plush

 

BEST LICENSED BRANDS最佳授权品牌

Art / Design / Celebrity / Fashion 艺术/设计/名人/时尚

PROPERTY – OWNER / AGENT

Andy Warhol 安迪·沃霍尔 – The Andy Warhol Foundation

David Bowie 大卫·鲍威 – Epic Rights & Perryscope

Drew Barrymore Flower Home – Drew Barrymore / CAA-GBG

Morris & Co 英国经典家居艺术设计品牌 – Morris & Co. / Style Library

Ninja (Tyler Blevins) 泰勒·布莱文斯(电竞明星) – Loaded, Brand Central

Smiley – The Smiley Company

The Very Hungry Caterpillar / World of Eric Carle – Eric Carle Studio, LLC / The Joester Loria Group

V&A – Victoria and Albert Museum 维多利亚和阿尔伯特博物馆

 

Digital / Apps / Video Game 数字品牌/应用程序/视频游戏

PROPERTY – OWNER / AGENT

Brown & Friends – LINE Friends

emoji ® – emoji company GmbH

Five Nights at Freddy’s 玩具熊的五夜后宫 – Scottgames

Fortnite 堡垒之夜 – Epic Games

 

Corporate Brand企业品牌

PROPERTY – OWNER / AGENT

American Red Cross 美国红十字会 – American Red Cross / Seltzer Licensing Group

Cat by Caterpillar – Caterpillar Inc.

Craftsman 美国电动工具品牌- Stanley Black & Decker / Beanstalk

Energizer & Eveready – Energizer / Beanstalk

Febreze 纺必适- P&G / Beanstalk

Frigidaire 北极电器- The Electrolux Group

Goodyear 固特异 – The Goodyear Tire & Rubber Co.

Hewlett-Packard 惠普 – Hewlett-Packard /LMCA

 

Entertainment / Character – Animated 娱乐/角色品牌（动画）

PROPERTY – OWNER / AGENT

44 Cats – Rainbow SpA

Batman 蝙蝠侠- Warner Bros. Consumer Products

Bing – Acamar Films

Boonie Bears 熊出没 – Fantawild Animation Inc. 华强方特（深圳）动漫有限公司

BT21 – LINE Friends

Peppa Pig 小猪佩奇 – eOne / Hasbro

PJ Masks 蒙面睡衣侠 – eOne / Hasbro

Pop! – Funko, LLC

Warhammer 战锤 – Games Workshop

 

Entertainment / Character – Live Action娱乐/角色品牌（非动画）

PROPERTY – OWNER / AGENT

JoJo Siwa 乔乔·西瓦 – ViacomCBS

MasterChef《厨艺大师》- Endemol Shine Group

Mr Bean《憨豆先生》- Endemol Shine Group

Peaky Blinders《浴血黑帮》- Endemol Shine Group

Ryan’s World/Mystery Playdate《瑞安的世界》神秘蛋 – pocket.watch

Sesame Street《芝麻街》- Sesame Workshop

 

Food / Beverage / Restaurant食品/饮料/餐饮品牌

PROPERTY – OWNER / AGENT

Baileys – Diageo / Beanstalk

Cinnabon 肉桂卷面包店 – Focus Brands LLC

Coca Cola 可口可乐 – The Coca-Cola Company

Corona 科罗娜啤酒 – Constellation Brands / The Joester Loria Group

Guinness 吉尼斯黑啤酒 – Diageo / Beanstalk

Hershey’s Reese’s 好时花生巧克力 – The Hershey Company / MDR Brand Management

Oreo 奥利奥 – Mondelēz International / Brand Central LLC

Tasty – Buzzfeed

 

Sports / Collegiate体育/高校

PROPERTY – OWNER / AGENT

Cricket World Cup 2019 板球世界杯2019 – International Cricket Council / Velocity Brand Management

NFLPA – NFLPA 美国橄榄球联盟球员协会

Rugby World Cup – World Rugby 世界橄榄球理事会 / IMG

US Women’s National Team Players Assc – USWNTPA

WWE – WWE 世界摔角娱乐公司

 

Best Licensed Promotion 最佳授权推广项目

PROMOTION NAME – OWNER / AGENT

Crayola & Kraft Mac N Cheese – Crayola & Kraft

JoyPixels 2Degrees ‘Fighting For Fair’ – JoyPixels / Born Licensing

McDonald’s ‘Discovery Space with Snoopy’ – McDonald’s & Peanuts Worldwide & NASA

Peppa Pig TMall Super Brand Day – eOne / Hasbro & TMall 小猪佩奇天猫超级品牌日

Rubik’s & SmileyWorld Happymeal – McDonald’s & Rubik’s & SmileyWorld

Squarespace & Sesame Street ‘A Cautionary Tale’ – Sesame Workshop & Squarespace

The World of tokidoki at Changi Airport – Changi Airport & Tokidoki LLC / Pacific Licensing Studio

 

Best Licensed Collaboration 最佳授权合作奖

COLLABORATION – OWNER / AGENT

Coca-Cola 可口可乐 x Diesel 丹宁 – The Coca-Cola Company & Diesel

Crayola 绘儿乐x Levi’s 李维斯 & Haddad Apparel Group – Crayola & Levi’s

Kikkoman & Primitive Skateboarding（街头滑板品牌）- Kikkoman & Primitive Skateboarding

Peaky Blinders《浴血黑帮》x Kent & Curwen – Endemol Shine Group & Kent&Curwen

Peppa Pig 小猪佩奇 x Hunter – eOne / Hasbro & Hunter

SpongeBob SquarePants 海绵宝宝 x Nike耐克 – ViacomCBS & Nike

Stranger things《怪奇物语》x Nike耐克 – Netflix & Nike

 

Best Experiential or Location Based Initiative 最佳娱乐体验/主题实景项目

NAME – COMPANY

Evil Dead 2 Official Escape Room – Hourglass Escapes LLC

Jurassic World Live! – Feld Entertainment

MasterChef, the TV Experience – The First Group

Peaky Blinders The Live Escape Game – Escape Live

Room on the Broom ‘A Magical Journey’ – Merlin Entertainments

SpongeBob SquarePants ‘The Bikini Bottom Experience’ – ViacomCBS

Taco Bell ‘The Bell – A Taco Bell Hotel’ – United Entertainment Group

The Beatles Pop-Up Shop – The Thread Shop at Sony Music

The Very Hungry Caterpillar at the Royal Horticultural Society – Royal Horticultural Society

 

Best Retailer – Entertainment / Character 最佳零售商（娱乐/卡通角色）

RETAILER – PROPERTY

Box Lunch – Friends 25th Anniversary《老友记:25周年纪念》

Cotton On – The Simpsons & Family Guy, Father’s Day #DadBods《辛普森一家》

Galeries Lafayette – Batman 蝙蝠侠

H&M – Stranger Things《怪奇物语》

Myer（澳大利亚）玛雅 – Harry Potter 哈利·波特

Peter Alexander – Dr. Seuss 苏斯博士

Spencer’s（印度）斯宾塞 – Rick & Morty 瑞克和莫蒂

 

Best Retailer – Corporate / Lifestyle / Fashion / Sports

最佳零售商（企业品牌/生活方式/时尚/体育）

RETAILER – PROPERTY

Aldi – emoji®

Barbour International – Steve McQueen 史蒂夫·麦奎因

Forever 21 – Hershey’s, Reese’s, Jolly Rancher

NBA Stores Brazil – NBA

Spencer’s（印度）斯宾塞 – Corona 科罗娜

TUDN Fan Shop – TUDN / Univision

 

The Newcomer Award 年度新人奖

PROPERTY – OWNER / AGENT

Boonie Cubs 熊熊乐园 – Fantawild Animation Inc. 华强方特（深圳）动漫有限公司

Brainbase – Brainbase Assist

Fly with Yaya Tohoku – Fly with Yaya

Forthglade – National Trust & Forthglade Dog Dinners

Frito Lays – Cheetos / The Joester Loria Group

Ghost Whey Protein – Ghost & Chips Ahoy! Whey Protein

Harrogate Tipple Ltd – Downton Abbey Gin & Whiskey

US Postal Service – USPS

 

Best Agency / Manufacturer’s Rep 最佳代理（IP方或制造商）

Haven Global

La Panaderia

Pacific Licensing

Redibra

Retail Monster

Seltzer Licensing Group

The Joester Loria Group

The Point.1888

Wildbrain CPLG